“Viu les platges lliures de fum” is a campaign by the Barcelona Provincial Council promoting smoke-free beaches as healthier, cleaner, and more sustainable public spaces. We created a visual campaign that turns this message into a positive invitation, moving beyond the idea of prohibition to highlight everything a smoke-free beach brings to people and the environment. The system was applied across posters, social media, event materials, and other communication pieces to build awareness. Creative Team: Marina Soto, Jofre Sanfeliu. Client: Diputació de Barcelona.