The exhibition entitled “Advertising in Catalonia 1857-1957. Roldós and the Pioneers” takes a look at the development of modern advertising in Catalonia and the outstanding role played by pioneers such as Rafael Roldós, who transformed a rudimentary activity into a top-notch technical profession and helped to make Barcelona the powerhouse of advertising in Spain. Graphic Design: Marcel Juan, Gemma Villegas, Txema Hernández. Interior Design: Toni Pallejà. Project Director: Jofre Sanfeliu. Client: Government of Catalonia.